Prequel: The Incredible Power of … Goal Achievement


Yesterday, my friend Jodie Brooks allowed me to present her as my guest blogger and share with you her ecstatic email after launching her Jodie Brooks Photography business and website. Is she an absolute delight, or what? Her photography is absolutely technically sound and she communicates uniquely with each photo as art.

I met Jodie, already an incredibly talented, vivacious and dynamic young leader, when she attended the ISAE Leadership Institute (I am a faculty member) a couple of years ago. Then, at her invitation, I had the great pleasure to provide her with some additional coaching following the Institute series completion. She was (and still is) succeeding with her professional role in association work as a communications specialist, but she wanted more…

So Jodie’s fieldwork from me after that first coaching session was to answer the question, “More of what?” I suggested she do this in the form of a Dream Inventory, and she immediately set to work at listing at least 100 dreams. Jodie was, and had been, quite a dreamer so this activity came easy.

Two of the dreams she wrote down early on were:

  • to attend a red carpet event
  • to own a square cut ruby ring

I saw Jodie shortly after that and she could barely contain herself, excited to tell me a story. Within days of recording those two dreams – they came true!

Now, hold on for a second… I am not proposing that writing down your dreams will magically cause them to be granted. No fairy dust involved here, no secret formula, no magic pumpkins. However, writing down your dreams and, more specifically your goals, creates focus among other benefits. And this new focus sometimes, indeed, can work something like a giant electromagnet.

Here is how Jodie retells her story:

“Within two weeks of making my list I received an invite to an event the Peoria Convention and Visitors Bureau was hosting where they were rolling out the red carpet (literally) for a group invited to go to Peoria to have a star experience. Then I was visiting my sister and in one of her famous spend and purge moments she was going through some jewelry and had “gotten tired” of a square cut ruby ring. She said she saw me looking at one similar at a jewelry store and I could have hers if I wanted it. It wasn’t a similar ring – it was the EXACT ring I was looking at and continue to wear today. I wrote those dreams down never thinking I’d go to a red carpet event and would have to wait on my ruby ring until I bought it for myself.”


Please understand that these were not the most important or significant dreams Jodie had at the time. I am not sure she would even have turned them into goals eventually, but she never had the opportunity to do; they “came true”.

Obviously, living her dream by starting her own photography business was much more important. Of course, she had to make that dream specific. She had to consider the rewards of succeeding and the consequences is she failed to pursue or achieve the dream. And, as she explains quite well, she had to consider all the potential obstacles to her success so she could solve those obstacles if they arose in pursuit of her goal – or prevent them from occurring in the first place, which she did.

Dreams are critically important and can be powerful forces in our lives. They are necessary fuel for our most important life goals. Ultimately, it is our goals, our goal planning and the problem-solving, decision-making and risk-taking that it takes to achieve our goals, which determines whether we will live full, happy lives of significance, or if we will simply endure the life we have.

Posted in coaching, dreams, goals, Guest Blogger, photography | Leave a comment

The Incredible Power of Problem-Solving and Goal Achievement

With permission, by guest blogger Jodie Brooks

Mark, I recently participated in an ISAE (Illinois Society of Association Executives) committee meeting where your name was brought up and I wondered how you were doing so I thought I’d drop you a quick line. So, how are you? I hope things are going well and I’m sure you’re staying busy.

Things are good here. Really busy but it’s all with good stuff. I am still with the Grain and Feed Association and things are great! I’m swamped with stuff to do – which I love – and continue to enjoy making progress and bringing new ideas to the table….some fall flat on their face but there’s a level of freedom and creativity that I truly appreciate.

On a personal front, I recently launched my photography website:

www.jodiebrooksphotography.com

These new developments have been one of the most exciting (and scary) things in my life. It took a really long time but I’m proud of the result and am overwhelmed at the support of my friends and family who have been my biggest fans. I still struggle to get everything done because there’s so much more I have to do…all while also making time to spend with my family and friends, work on the house, clean and …(insert the other million things I feel have to get done NOW here).

It’s been many months since the ISAE leadership series and while I enjoyed and took note of everything you said, I wanted to thank you for one insight in particular.

On our half-hour phone conversation, I had expressed to you my feelings of being overwhelmed and the worry that I would fall flat on my face with this photography thing. You told me to bring up an obstacle and I did then you told me to come up with a solution to that obstacle and I did. You told me to come up with potential obstacles of the solutions and keep whittling it down until I had all the potential problems and solutions mapped out.

Then I realized 2 things: Everything I was faced with actually felt possible because I realized every obstacle had a logical solution. I also realized the importance of focusing on the solutions rather than focusing on the problems. I was intimidated by all of the things that could go wrong but once I came up with solutions, it took the mystery out of everything and I realized there is no reason for me not to be successful. It’s all doable – I just need to work through it.

And since then I have called in a friend who I worked with to design a killer logo (what can I say – I’m biased!). I have done research to find a web developer, learned new computer programs and have tackled learning all the settings to simply set up an e-mail. I’m working now on improving the search functions and how to track my web traffic. It’s scary and fun and exciting and overwhelming and empowering….and I love it all.

Thanks.

Jodie Brooks

Posted in Guest Blogger, photography | Leave a comment

Customer Loyalty in Action

by Becky Morris

I just love random actions of kindness. My day started with one and it was fantastic!

Here is what happened:

I stopped in this morning at the Circle K, my new favorite place to get a cup of coffee. They have, in my opinion, the absolute best hazelnut coffee. So on my way to a meeting I decided to get a cup. I ran into the store and the hazelnut pot was empty so I reluctantly chose a different flavor. When I mentioned the hazelnut was empty to the cashier, he said since my only reason for stopping was to get a cup of hazelnut and they were out, my coffee was free. WOW! Now I realize we are only talking $1.29 here, but just the fact that he acknowledged that they did not meet my needs was huge. It was like a double whammy, an act of kindness and increased customer loyalty.

There is even a more amazing piece of this story. Yesterday morning I stopped into the same place to get my favorite coffee and at the time I was on my cell phone and never bothered to even acknowledge the cashier. So I went in this morning intentionally to apologize for my rudeness yesterday and, of course, to get another cup of this delicious coffee (Cup 3:Day 3). It was not the same cashier so I wasn’t able to apologize, but I will be sure to get this done in the next few days.

From the random act of kindness perspective, it’s not about the dollar value, it’s about the opportunity to make someone’s day a little brighter. A small deed had such a profound impact on my approach to the rest of the day.

We all have ample opportunities to do small kind deeds throughout the day. A smile, eye contact with a “How are you today?” or letting someone in front of you at the grocery line, a compliment, biting your tongue when someone irritates you. There are several ways to accomplish this small feat that has such a huge return. We should take these opportunities more often. Maybe kindness should not be so random.

Price is NOT the issue
From the customer loyalty perspective, I must tell you, that I make sure to buy my gas at this station. They don’t always have the lowest prices, but I want them to stay in business so I will pay the difference. That is very common with customer loyalty. If you give your clients more than they expect, make their interaction with you better than they expect, price will not be an issue.

What are the things you do in your business to create customer loyalty? If your customers were surveyed, what would they say about their experiences with your business? What makes them come back, or better yet, what makes them go elsewhere? In this volatile economy, maintaining and growing our customer base is critical to survival.

Does your company need help in this area? How will you know?

If your customer’s loyalty is as random as your kindness.

Posted in Becky Morris, customer loyalty, kindness | Leave a comment