Why do so many executives – people already in top positions – demand an executive coach as part of their benefits package? Because they know from experience that even their highly refined ability to see what is needed is limited by their own assumptions and beliefs.

Most people know themselves pretty well and are able to make decisions and set goals based on who they are. Well, at least most people do this much of the time – ah, there lies the rub.

 The problem is we all use our own assumptions and beliefs to make decisions. These are driven by motivations that are often outside our own realm of awareness. Sometimes our assumptions and beliefs are empowering. Sometimes they are limiting, faulty or out of date and we rarely take time to truly explore and update them.

One of my core values is that no one knows you or your business better than YOU. Sometimes our attitudes and beliefs limit the potential benefits from what we know. A good coach helps you see what you’re not already seeing. A good coach asks you questions that you cannot always answer right away, questions that require hard thinking, questions that test your assumptions, reveal possibilities and lead to right action that you might not otherwise have conceived. That’s why the most successful people work with coaches.