Category Archives: Purpose

Preparation

Preparation = the action or process of making ready or being made ready for use or consideration.   Preparations = something done to get ready for an event or undertaking. When you think of “being prepared”, you most likely are thinking … Continue reading

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Pick a Value, Any Value

Everyone says they have Core Values, even though most people cannot say exactly what they are. Many people want to live by a well-articulated set of Core Values, but struggle with getting just the right ones identified, named or described. … Continue reading

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Adopt vs. Adapt: Countering Seth Godin

I admire Seth Godin and his writing: how he simplifies the chief aims of marketing and branding into simple, practical, even pithy explanations. His prolific Seth’s Blog is particularly impressive for the voracious attention it requires to produce a daily … Continue reading

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