Here are some questions I will be asking in the next few months, “tips” for my clients, new and existing, regarding strategy and execution. Some are for-profit companies and some are non-profits. All have at stake their own success and financial viability.
Do you have an emotional attachment to your vision? Or is it primarily a collection of nice words for others to read?
Does it inspire and energize you to get up every day and work at your business?
Do your core values clearly define the expected behaviors within and external to your company?
Mission (Objectives for the year)
Does your mission still give you a clear sense of purpose as you awake to it each day?
Have you defined specific objectives that you are committed to accomplish this year? In their successful accomplishment will you achieve your mission? Will they help you take a giant step toward your vision?
Do these objectives define what you clearly want and/or need this year?
Why will you do whatever it takes to accomplish these objectives?
How is your progress?
What is getting in the way? What are you doing about it?
Critical Goal Categories
What are the critical few areas that you must address to accomplish your Mission?
Have you identified your market focus for the year?
What are your top-2 priority market segments?
Have you aligned your marketing resources (time and $) and defined specific goals to focus on these segments?
Goals and Action Plan
Have you established WAY SMART
Goals in each of your Critical Goal Categories?
Do you have an action plan of Who will do What by When for each goal?
What strengths are you leveraging to differentiate yourself or to help you accomplish your Mission?
What limitations are essential to overcome to accomplish your Mission? Does your plan include specific goals or actions to make it happen?
Are roles made clear? Are they mutually accepted and understood? Where are accountabilities for each role described?
Have you created a review and accountability process to help keep you on track?
Do you have a strategy or a “Strategic Plan”?
If your Strategic Plan is sitting on a shelf next to the OSHA manual, how recently have you blown the dust off and actually opened it up?