Category Archives: marketing

Tips for Testing Your Strategic Plan

Here are some questions I will be asking in the next few months, “tips” for my clients, new and existing, regarding strategy and execution.  Some are for-profit companies and some are non-profits. All have at stake their own success and … Continue reading

Posted in Action Plan, critical thinking, execution, goals, marketing, mission, questions, strategic planning, strategy, values | Leave a comment

Creating Value

123RF Stock Photos I have a rather innovative coaching client who is an entrepreneur in the information technology business.  One of the many great things about being a business coach is the opportunity I have to witness the birth of … Continue reading

Posted in cost, marketing, pricing, sales, strategy, three elements of cost, value | Leave a comment

Is Free Ever Really Free?

This is a test. There is a lot of hype among social media and online marketing gurus these days about how the new “free enterprise” is just that – give it to them free.  I’ll buy that (pardon the pun) … Continue reading

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