Adopt vs. Adapt: Countering Seth Godin

I admire Seth Godin and his writing: how he simplifies the chief aims of marketing and branding into simple, practical, even pithy explanations. His prolific Seth’s Blog is particularly impressive for the voracious attention it requires to produce a daily lesson for his disciples.  I have followed him intentionally to allow his philosophy to help shape the crafting of my brand and the authentic public persona of my private world.

However, today I disagree with Seth.  Perhaps in his rush to put out a daily decree to his tribe, he simply confused some meaning. In any case, I thought he got things a bit mixed up in his claims about Adopt vs. Adapt.  Of course, he is so Adept at his craft that I offer my perspective with reverence for his body of intellectual capital still intact.

Seth writes:

“An early adopter seeks out new ideas and makes them work. An adapter, on the other hand, puts up with what he has to, begrudgingly. One is offense, the other is defense. One requires the spark of curiousity, the other is associated with fear, or at least hassle.”

Really? 

Adopt = take up or start to use or follow (an idea, method, or course of action)

Adapt = make (something) suitable for a new use or purpose; modify

I suppose if you are looking to create the Great Minion Tribe, those Adopters that Seth describes might be desirable.  They will learn your ways and put them to good use.  Nothing wrong with that.  Adopters will be grateful, loyal followers.  The product of an Adopter – whether success or failure – will always point back to you.

It is with his depiction of the Adapters that I take exception. I hardly understand how Adapters are defensive, “putting up with” what they have to, “begrudgingly”.  Adapters are creative by nature. They aren’t copiers or mere followers. Adapters are anything but victims – they innovate.  I describe innovation as “the practical application of a creative idea” – not necessarily your own idea.

Both Adopters and Adapters make things happen, but both use offensive tactics. Adapters may not produce the legacy you are looking for; if so, I would encourage you to stick with Seth on this one.  Adapters will likely re-purpose your idea.  They completely own their success and failures. Adapters will extend your legacy in new ways that lack your signature, perhaps; in so doing, they may expose greater potential of your idea than you even imagined.

I think you have to eventually become an Adaptor to be a Linchpin, borrowing another one of Godin’s repurposed terms. (Godin is most definitely an Adapter!)  Adapters “want to start stuff”. They want to put things together based on what they understand, not by following the directions that come in the package. They want to Poke the Box, as Godin encourages us to do.

So, in the end, I agree with Seth that “it’s not easy to sell to the adapt community,” but for much different reasons.  Adapters will always consider your ideas at The Intersection of THEIR Purpose and Now – not yours.

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Posted in Adapt, Adopt, innovation, Purpose, Seth Godin | Leave a comment

Things are Going to be Different Around Here

I have always found that, ultimately, there are two Fail-Safe ways to change an organization:

  1. Change Leaders
  2. or Change the Leaders

Or, as Mike Henry writes in is article “Change Leaders or Change Leaders” on the Lead Change Blog:

“Established leaders have little incentive to change their ways.”

For what reason does a leader want to change? This is a major barrier for many leaders. They locate any need for change outside of themselves: with the organization (which they lead), or the people (which they lead), or the systems and processes (which at some point they at least had to approve)…


One of my favorite moments in all my 20+ years of coaching came from a participant in a Leadership Institute that I developed for a municipal client several years ago.  I was facilitating the first co-hort of emerging leaders to go through the program, and I believe we were in our third week of the process. (Within a couple of years, this group emerged to represent 77 percent of the city’s senior leadership team.)

A 25-year veteran of the city streets department (he was second in command at that point) was reporting on his seven-day goal, which participants were asked to set after each weekly session.  His story went something like this:

For 25 years, managers had been attending management and leadership training and, upon completion, calling staff meetings to announce to the rank and file that “things are going to be different around here.” It had long become a joke among employees and lower level supervisors.  Whenever a manager says, “Things are going to change around here” it meant that employees were going to be scrutinized and little was going to change.

My client’s goal included calling a staff meeting to assemble his 50 employees first thing on a Monday morning.  Of course, he began the meeting by announcing that he was participating in the City Leadership Institute, that it was excellent so far and he was learning a lot.  Then he threw it on them, “…and as a result, things are going to be different around here.”

He paused for effect, then added these extremely powerful (now historic) words:

“There are three things I want to change about me.”

He then listed three specific personal goals he wanted to focus on, which he believed would make him a better leader.  To top it off, he added:

“There are two things I need from each of you. First, when you catch me getting any one of these three things right, please let me know. Second, when you catch me getting any one of these three things wrong, please KINDLY let me know.”

And on those words he closed the meeting. Three days later, three rank-and-file members of the bargaining unit approached him about their idea to form a team to look at long-identified issues in the department and begin to solve them. They wanted to include the department head and one or two other managers, as well as a group of union members.  Positive organizational change had begun…

One of the basic questions every leader must ask when addressing personnel, team or operational problems is this: 

How might I be part of the problem?

Until this question is thoroughly, honestly and humbly considered, real change has little chance.

For what reason does a leader want to change?  Mike Henry suggests that, “the answer is the 
same as anyone else – [to] improve their present or future.”  Perceived need is the primary driver of change.  Many successful leaders identify plenty of perceived need in the people and processes around them, when the real secret for positive change lies within them.


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5 Qualities of the Happy, Successful Person

  1. Passion – Happy successful people love to work, they love to play, and they know the difference. They love what they do and they do what they love.
  2. Goals – Happy, successful people have a vision for a happy life, with predetermined goals and well-defined action steps, and they consistently do what is necessary to achieve them.
  3. Discipline – Happy, successful people have mastered the art of managing their time and their lives.  Once they know what they value most, choices become easy.
  4. Positive Attitudes – Happy, successful people expect to be successful!  They feel sorrow only in relation to joy, failure only in relation to trying again. They have positive expectations that shape what they think, how they communicate, what they do and what they achieve.  They believe and love deeply, which transcends their physical circumstance.
  5. Service – Happy, successful people find joy and purpose in serving others. As author John Piper writes, “Love is the overflow of joy in God that gladly meets the needs of others.”  Purpose can ultimately be understood and expressed only through service to others.
Posted in attitude, discipline, goals, happiness, passion, Purpose, service, successful | Leave a comment